Competitive Gaming Conference "CGC Europe" on 19 June 2015 at Commerzbank-Arena in Frankfurt
(ots) - Frankfurt/Düsseldorf, 15.04.15 In an
age of global networks, gaming tournaments are becoming increasingly
popular. Young male adults, in particular, cheer on their idols
playing videogames in football stadiums. With a reach of millions of
people, eSports is on a good way to become one of the biggest
spectator sports. The exploding viewer numbers are an interesting
target group for consumer brands. Intel, Coke Zero or American
Express have thus already invested in this fast-growing market.
eSports is admittedly still largely unknown to many companies, yet it
displays many parallels with traditional sports such as football or
basketball, which makes understanding the eSports ecosystem easier.
The Competitive Gaming Conference "CGC Europe" is the ideal meeting
place for decision-makers at a variety of levels who want to learn
about eSports and directly network with those in the sector. The
target group for the conference is extremely varied because it makes
sense for many different industries to consider getting involved in
eSports: representatives from the gaming industry, brand managers for
lifestyle products, business developers for events, event managers at
venues and advertising and marketing agencies. There is no lack of
high-quality speakers from a variety of different sectors at the
first European eSport Business Conference. Ralf Reichert, CEO ESL,
David Yarnton, Director Gfinity, Peter Warman, CEO Newzoo or Gleb
Alyokhin, Marketing Director Natus Vincere, from the eSports sector
have already been confirmed. Some insight into the world of
traditional sports will be provided by Prof. Dr. Ingo Froböse, Sport
University Cologne, while the former Bundesliga player Michael Schulz
will participate in a panel discussion. Success stories and
alternative perspectives from other sectors will be provided by,
amongst others, Niels Thornberg, Verlag Aller Media and Sven Ivo
Brink, mybet. The agenda focuses on four main topics: Generation
eSports - an analysis of the target group; Marketing channel eSports
- a new way to reach young adults; eSports meets football - parallels
between gaming and traditional sports sponsoring; and New business
opportunities in eSports - identifying new business models. These
topical main themes will be debated at CGC Europe and their
importance underlined by success stories and presentations. The
Competitive Gaming Conference "CGC Europe" is being held one day
before the eSports Event ESL One on 19 June 2015 in one of the
largest stadiums in Germany: Commerzbank-Arena in Frankfurt. Further
information is available at: http://bit.ly/CGCEurope
Pressekontakt:
Philipp Schiwek
Press Officer
Euroforum Deutschland SE
Prinzenallee 3
40549 Düsseldorf
Phone: +49 (0)2 11/ 96 86 - 33 87
Facsimile: +49 (0)2 11/ 96 86 - 43 87
Cell: +49 (0)1 78/ 168 - 0082
Mailto: philipp.schiwek(at)euroforum.com
Internet: www.euroforum.com
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Unternehmensinformation / Kurzprofil:
Datum: 17.04.2015 - 17:05 Uhr
Sprache: Deutsch
News-ID 1200767
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